The CCPA (the California Consumer Privacy Act) gives California consumers lots of rights over personal information held by companies.
These rights can be seen as obligations of companies. So here they are:
- The right to know
- the right to opt out
- the right to deletion, and
- the right to non-discrimination.
Consumers have the right to know what personal information is collected by businesses and how it’s used and shared. For example, businesses need to disclose to consumers the categories of personal information they collect and the purposes for which the personal information will be used.
The right to opt out. Consumers have the right to stop a business from selling personal information about the consumer to third parties.
The CCPA gives consumers the right to have their personal information deleted.
The right to non-discrimination prohibits companies from discriminating against consumers because they exercise their rights under the CCPA: they can’t refuse to do business with them, charge then higher prices, or provide reduced service.
If your company falls under the jurisdiction of the CCPA, you need to be ready to respond to requests relating to all of these rights.