00:06
Adam Stofsky
Very interesting. All right, just to quickly return to copyright, can we talk a bit about ownership of works created through generative AI? We make a lot of artwork, we do a lot of original design. Can I start developing characters using stable diffusion or Dali or other tools and own it? What does that look like? 

00:28
Annette Hurst
It's a great question. So you probably can, but only with a very careful process to make sure that you, a human, are very significantly in the loop. The US Copyright Office and other governmental entities around the world have said pretty consistently now that an AI cannot be an author of copyrighted material and cannot be an inventor of patentable inventions. So what that means is, if the AI has substantially created something for you, and yet it cannot be an author or owner, you don't have any rights in that. And so there are steps that we recommend that people take in order to avoid the problem of nobody has any rights in it. So it's a free for all, it's open season, and there are steps that you can take to help ensure that there's enough human involvement in the expression. 

01:28
Annette Hurst
That's the key word under the copyright act, the expression, not the idea, the expression, the particular work. There are steps you can take to make sure there's enough human involvement in that in order to protect it as an asset of your company.