You can protect a name, logo, or slogan with a trademark as soon as you start using it in commerce.  

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Registering a trademark doesn’t actually create any new legal rights.  So why do it?

1. A registration can be evidence that you have a trademark if you ever end up in a dispute.  It’s not the only possible evidence, but it can be pretty important.

2. You can use the ® symbol and

3. Your  mark gets listed in the United States Patent & Trademark Office database (in the US) 

Both of these let the public know you are claiming trademark rights , and they can deter potential infringers (and save you from some serious headaches!).

4. It’s an asset that has value - you can sell it if you like. 

5. And investors like it - it reduces the risk of investing, particularly in a startup

6. It gives you nationwide protection, outside of your geographic area

7. You may be able to get bigger damages for infringement if you are  registered

8. You can record your registration with Customs and Border Patrol (CBP) to prevent importation of infringing goods.

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Yeah - it’s a good idea to register your trademark! To get started, reach out to a friendly Trademark lawyer to get started.