The California Consumer Privacy Act gives consumers in California more control over the personal information that businesses collect about them. And it places legal requirements on businesses that collect and use personal information.
So what is “personal information”?
Personal information (sometimes called “PI”) is defined as:
- relates to,
- is reasonably capable of being associated with or
- could reasonably be linked, directly or indirectly, to a particular consumer or household.
Categories of PI include:
Basic identifying information, like
Financial Account Information
Sensitive personal infirmation (race, religion, ethnic origin, sexual orientation, etc.).
Internet Activity, like
Search or Browsing History
Behavioral data, like
Professional / Employment-related information
There are even more categories - these are just some of the most common. The definition of “Personal Information” under the CCPA is very broad!